WITTE INSIDE. Private labels ... at the highest level.

Our tradition is our commitment.

WITTE is a member of the KIRCHHOFF Group that is proud to be able to look back over a long history. Back in 1785, Stephan Witte founded a company making needles and pins in Iserlohn, central Germany – and thus laid the foundation stone for a long story of success. Today's KIRCHHOFF Group, owned by the Kirchhoff family for several generations, consists of four divisions: KIRCHHOFF Automotive, KIRCHHOFF Ecotec, KIRCHHOFF Mobility and WITTE Tools.

KNOWLEDGE.VALUES.CHANGE. – these are the fundamental principles that are also the motive force behind the rise and further development of the Group. They unite the more than 11,000 employees in the Group in line with our mission statement: WE.MOVE.FUTURE.

Made in Germany.

German engineering skills and craftsmanship have been recognised the world over for many a year. Long before the "Made in Germany" slogan underlined the fact, WITTE was renowned for its core values such as innovation, accuracy and reliability that are central to Germany – and this applies not only to our own WITTE brand but, as a premium manufacturer for customer-specific private label developments. For over five decades, WITTE has been giving private label customers the benefit of its many years' experience. You, too, can take advantage of these benefits for your own brand – with WITTE inside.


WITTE INSIDE. Your brand concept effectively implemented.

360° advice – from the first development step through to the finished product.

WITTE is not just a manufacturer of high-quality handtools. All those decades of expertise and experience in the handtools market can be put to work for you in a holistic concept. Whatever the batch size, We work together with you to compile a range of products that is tailored to the needs of your market. We fine-tune your design ideas using 3D rendering and 3D prototypes. Production of your products takes place in the town of Hagen, Germany – with a guarantee of quality. As a strategic partner, we advise our private label customers and accompany their projects including further development of their product ranges.

WITTE is the big "plus"

Our project teams will be pleased to assist you in developing individual packaging designs and promotional aids and then implementing these for you. When it comes to logistics and dispatch, we are also available to take on these tasks. Our expertise and experience are applied to boost your brand's success. WITTE inside – private labels given the 360° treatment.